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The Palace Social Media Management

The Palace is a leading brand in the diamond and gold jewelry industry, known for their tagline introduced in 2021: Therlengkap, Therjangkau, Therjamin. As part of PT Central Mega Kencana, alongside sister brands Frank n Co and Mondial, The Palace offers a unique and approachable retail experience. Their extensive presence across Indonesia (Therlengkap) and their commitment to affordability with diamond jewelry starting at IDR 888,000 (Therjangkau) are complemented by maintaining top-quality standards according to SNI (Therjamin).

Services

Social Media

Management

Client

The Palace

Jeweler

Year

2021

SOCIAL MEDIA MANAGEMENT Perhiasan Cincin oleh CREATIVE AGENCY JAKARTA

We collaborate with The Palace to execute campaigns for this tagline on various digital platforms, including Instagram and TikTok. We also work closely with their internal team to create mini-campaigns based on product launches, such as the collaboration with the film “Jalan Jauh Jangan Lupa Pulang” in early 2023. And the launch of the Moela collection, featuring affordable diamonds starting at IDR 888,000, alongside with Andien Aisyah as a Teman The Palace, and various other mini-activations.

Instagram serves not only as a social media presence but also as a tool for The Palace to continuously update their product catalog. This approach keeps customers informed about the latest products and promotions. Notably, 80% of The Palace’s Instagram followers are long-term customers. The Palace leverages this platform to enhance customer interaction and ensures a responsive social media representative to handle the increasing inquiries about product prices and availability.

If you are in need of fresh and captivating branding ideas that will turn people’s heads, hit us up and let’s discuss it over coffee!

After establishing a strong presence on Instagram and differentiating their brand image from sister brands, we ventured into TikTok. Understanding that TikTok’s audience is significantly different, primarily Generation Z, and knowing that 80% of The Palace’s loyal customers were on Instagram, we tailored our strategy. We focused on communicating affordability (Therjangkau) first, while gradually introducing Therlengkap and Therjamin. This strategy proved successful, as The Palace’s TikTok account gained approximately 350k followers within 2 years.

All Projects

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